Chloe Paddington makes a comeback

The top-selling or most popular designer bag during the Christmas 2025 holiday season appears to be the revived Chloé Paddington bag, based on multiple fashion reports highlighting its massive revival buzz, waitlists, and celebrity endorsements throughout late 2025. Originally an early-2000s icon, its 2025 re-release (updated with lighter weight, supple buffalo leather, and modern touches) drove enormous demand, with sources noting spikes in searches (up 76% in resale data) and it frequently topping “It bag” revivals for the fall/winter season.

Other strong contenders for holiday gifting and sales included:

•  Hermès Birkin or Kelly — Timeless ultra-luxury picks, often cited as legacy gifts and leading resale value retention (e.g., Birkin at 183%+ premium in Rebag’s 2025 report). High-profile Christmas hauls featured Birkins as standout presents.

•  Louis Vuitton Neverfull — Consistently called one of the most gifted designer bags worldwide, especially for first-time luxury buyers, due to its versatility and recognizable monogram.

•  Chanel Classic Flap — A perennial favorite leading global searches for preloved options during the holidays.

•  The Row Marlo or Park Tote — Quiet luxury hits, praised for everyday polish and topping “top-shopped” lists for 2025.

•  Coach Brooklyn — A more accessible bestseller, spiking in searches during peak holiday sales per Lyst’s Q4 data.

Exact sales figures aren’t publicly aggregated for the precise Christmas period, but trends from Vogue, Rebag’s Clair Report (December 2025), Lyst Index, and gift guides point to nostalgia-driven revivals like the Paddington dominating conversations and wish lists this season. If you’re shopping, preloved markets saw huge traffic for these icons due to rising retail prices.