Trending November 2025

Top Beauty and Cosmetic Trends Right Now (November 19, 2025)

As we head into the final stretch of 2025, the beauty industry is leaning into bold self-expression, advanced skincare-makeup hybrids, and playful, maximalist vibes — a shift away from the ultra-minimalist “clean girl” aesthetic that dominated earlier years. Trends are heavily influenced by TikTok, celebrity looks (think Sabrina Carpenter’s bouncy blowouts and berry tones), and a desire for products that multitask with real skin benefits. Here’s what’s trending today based on the latest reports, runway insights, and social buzz:

1.  Bold, Statement Eye Makeup

Eyes are stealing the spotlight after years of lip- and cheek-focused looks. Expect futuristic metallics, holographic silvers, jewel-toned shadows, graphic liners, and shimmery lids. Protective formulas with SPF in eyeshadows are also rising for added functionality.

2.  Berry & Plum Lips (and Overall Plum Makeup)

Deep berry stains, diffused plum pouts, and plum-toned everything — a softer alternative to classic red. Finger-applied for that effortless, hydrated vibe, often topped with balm.

3.  Milky Toners & Hydrating “Glazing” Essences

K-beauty-inspired milky toners (thicker than traditional ones) like Rhode’s Glazing Milk or Laneige Cream Skin are everywhere for that refreshing, dewy-but-not-greasy hydration. Perfect for dry winter skin.

4.  Satin, Soft-Focus Skin (Moving Away from Ultra-Dewy)

Glazed donut skin is out; natural, airbrushed satin finishes are in. Think soft-focus, understated glow with techniques like under-painting and controlled highlighting.

5.  Big, Bouncy ’90s Blowouts

Sabrina Carpenter-inspired voluminous hair remains huge — full, swingy, and glamorous. Paired with modern lobs (long bobs) for movement.

6.  Skinification of Makeup & Multitasking Hybrids

Makeup that treats skin: peptide-infused lips, SPF shadows, hydrating blushes, and jelly/velvet textures (e.g., Milk Makeup Jelly Tints). Blush is still a hero product, but now with skincare actives.

7.  Advanced Body Care (“Face-ification” of Body)

Body products with facial-grade ingredients like niacinamide, ceramides, retinol, and AHAs/BHAs for acne, pigmentation, and barrier repair. No more basic lotion!

8.  Peach & Juicy Fragrance Notes + Layering

Fragrance collections are booming — juicy peach scents and mini bottles for mixing. Layering is the go-to for personalized signatures.

9.  Plush, Hydrated Lips Over Matte

Focus on lip health: balms, oils, and treatments for soft, voluminous lips. Matte is evolving into cloud-like, hybrid soft-matte formulas.

10.  Ethereal, Icy Winter Metallics & Jewel Tones

For the season: metallic lips, shimmering highlights, and cool-toned jewel accents for an icy, editorial feel.

Other notable mentions bubbling up: AI-personalized routines, regenerative/non-toxic ingredients, and a slight “Ozempic effect” push for firmness-boosting body/skin products.

These trends reflect a mix of fun, indulgence, and efficacy — beauty lovers want products that feel luxurious, perform like skincare, and let personality shine. If you’re shopping today, look for launches from Rhode, Rare Beauty, Ilia, or Pat McGrath Labs to jump in! What’s your favorite trend right now?