Dallas top career woman designer: Marcella collection

The Marcella Collection is a high-end women’s lifestyle and fashion brand designed by Marcella Richardson - Dallas-based fashion designer, entrepreneur, and CEO/Founder of Runway Dallas (also referred to as Runway Dallas Fashion Week or Runway Dallas Designer Showcase).

About the Designer

Marcella Richardson has been passionate about fashion and events since childhood—she began designing clothes and organizing talent shows (like garage events selling tickets to neighbors) around age 10–12 in Buffalo, New York. She entered fashion shows and contests in high school and college, winning awards, including recognition from the City of Buffalo. After building a career in real estate (licensed for many years) and other entrepreneurial ventures, and raising a family, she moved to Dallas in 2014 and pursued fashion full-time as her calling. Her diverse experience (including factory work and executive admin roles) informs her approach to building businesses that empower others. She draws strong inspiration from her Christian faith, often crediting Jesus as the source of her creativity.

She founded Runway Dallas around 2014–2015 as a platform to showcase designer collections (including her own) twice a year to buyers, shop owners, media, influencers, and consumers—turning fashion events into serious business opportunities rather than just entertainment. As CEO, Founder, and Executive Producer, she runs it as a launchpad for emerging and international designers, models, stylists, and creatives in the DFW area. Recent activity (as of 2026) includes the Runway Dallas Designer Showcase, partnerships (e.g., with Mark 541, LLC), and events focused on culture, style, art, and community, with tickets available via runwaydallas.net.

About the Marcella Collection

Launched as Marcella Collection, LLC around 2013, it is a “Made in Texas” (with goals toward USA production; some recent items feature Italian craftsmanship) women’s brand emphasizing confidence, strength, integrity, and timeless appeal. It targets professional and confident women of all sizes (0–20) who want to stand out tastefully—at work or play—without being trendy or insecure.

•  Style and Philosophy: Classical career wear with a modern edge. Designs mix bold prints, clean lines, neutral/rich colors, unique textures, and special details for statement-making yet appropriate looks. The brand accentuates women’s curves and beauty in a tasteful way. It avoids temporary hype while staying current. Marcella’s own quote on her design approach: “I like to dress women in bold prints mixed with clean lines, neutral and rich colors and special and unique details that allows them to make a statement… The Marcella Co. woman is classic, crisp and sleekly dressed with a modern edge… timeless and amazing.”

•  Lines: Primarily a Career line (sharp, eye-catching office/professional apparel with high-end fabrics and silhouettes) and a Sports/athleisure line (stylish on-the-go pieces for the same empowered woman). It has expanded to include accessories like handbags and, more recently, luxury/statement heels with Italian manufacturing.

•  Philosophy and Impact: Faith-driven (inspiration from Jesus; brand story ties to blessing others, per Genesis 12:3). It aims to create local jobs (e.g., seamstresses, stylists, graduates) and serve as a resource for the fashion community. Long-term vision has included flagship stores, in-house manufacturing, and expanding Runway Dallas globally.

The collection is shoppable online at marcellacollection.com (also previously referenced as MarcellaCo.com). It has been featured in Runway Dallas events (e.g., her own collections on the runway in past seasons).

For the latest drops, events, or shopping, check runwaydallas.net for Runway Dallas updates (active 2026 season) or the brand’s socials (Instagram @runwaydallas and related Marcella Collection posts). Her 2021 Shoutout DFW interview and older crowdfunding page on iFundWomen provide deeper backstory.

This is a Dallas-centric, woman-empowering brand with a strong community and business focus—perfectly aligned with her role running one of the city’s key fashion platforms.